LaMadre Whiskey · Product Announcement
A new chapter in premium Irish whiskey.
LaMadre Whiskey proudly announces the approval and phased international introduction of LaMadre Premium Gold, the newest expression within the LaMadre Whiskey collection.
Designed to complement the flagship portfolio, Premium Gold represents the next step in LaMadre’s long-term global growth strategy. The expression has been developed for premium hospitality venues, international distributors, executive gifting programmes, luxury retail and discerning whiskey enthusiasts seeking an accessible yet refined premium experience.
Premium Gold embodies the commitment to craftsmanship, consistency and quality that defines LaMadre while introducing a distinctive profile suited to a broader international audience.
Crafted for global markets
The launch forms part of Makeda Melanin Group’s international expansion strategy.
The initial phased rollout will focus on selected markets across Europe, West Africa, the Caribbean and North America. Distribution will be introduced with carefully selected hospitality groups, distributors, retailers and strategic partners to support a controlled and sustainable market entry.
The collection
Two expressions. Two distinctive roles within one emerging international premium whiskey brand.
Crafted for enthusiasts who value exclusivity, distinction and limited production.
Developed for premium hospitality, business entertainment, gifting and elevated social experiences.
Executive statement
“Premium Gold represents much more than a new bottle. It reflects our commitment to building a globally respected whiskey brand that celebrates craftsmanship, quality and meaningful experiences. Every new expression we introduce must contribute to our long-term vision of establishing LaMadre among the world’s recognised premium whiskey brands.”
Rayshida Marcos
Founder, Chairwoman & Group Chief Executive Officer
Makeda Melanin Group
Founder, LaMadre Whiskey
Phased global introduction
Strategic partners and selected hospitality venues will be prioritised before broader commercial expansion.
This carefully managed approach is designed to maintain consistent quality, build durable distribution relationships and establish long-term market positioning as Premium Gold enters selected international markets.
Discuss distribution ↗About LaMadre Whiskey
LaMadre Whiskey is the flagship premium whiskey brand of Makeda Melanin Group.
The brand develops premium Irish whiskey expressions for consumers seeking exceptional quality and memorable experiences. As part of MMG’s global portfolio, LaMadre continues to expand across Europe, North America, West Africa and the Caribbean through strategic partnerships and carefully selected distribution channels.
Explore the MMG portfolio ↗